Automotive Social Media Manager

Cerritos Nissan INFINITI is looking for an enthusiastic individual to join our team.  As a Social Media Manager in the automotive industry, you will develop and execute digital strategies that increase brand awareness, generate qualified leads, and drive showroom traffic.  You will create engaging content across platforms, manage community engagement, monitor industry trends, and leverage analytics to align performance with dealership sales goals.

This is an onsite position. Candidates must be able to report to the dealership five days a week.

Essential Duties & Responsibilities:

• Develop, Design and Execute social media campaigns aligned with marketing objectives and within Nissan INFINITI brand guidelines across multiple platforms (IG, TikTok, Facebook etc…)
• Track automotive industry trends to create timely, produce and distribute daily automotive content, original copy, photography, video, and news to drive audience engagement.
• Monitor and analyze campaign performance metrics to optimize strategies and achieve KPIs.
• Stay updated on social media trends, tools, and best practices to ensure innovative campaign execution.
• Provide regular reports and insights to management on campaign performance and ROI. Manage budgets and timelines for social media initiatives.
• Day-to-day posting on social channels and help execute strategies - communicating with internal teams and clients about that content

• Create graphic designs, write compelling copy, and capture photography as needed to produce engaging social content that reflects our brand voice and style while aligning with community KPIs.

• Work directly with the General Manager and Management team to maintain brand voice and look/feel, while also pitching new ideas, concepts and trends.
• Thorough knowledge and understanding of the principles of advertising, marketing and digital media

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in social media campaign management.
• Proficiency in social media platforms, analytics tools, and scheduling software.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work collaboratively in a fast-paced environment.

Other Skills & Abilities:

Skill and ability to operate a computer. Skill and ability to organize and prioritize work. Skill and ability to meet deadlines and operate office equipment. Skill and ability to use company software.